Case Study: SunPower creates community dialogue around solar energy with Attack Marketing

SunPower reached 6,300 visitors with Attack Marketing

SunPower, a solar energy company, faced the challenge of creating community-based dialogue around solar energy through live demonstrations across Southern California. They also needed to build a comprehensive event calendar and keep their tour on budget. To meet this challenge, they partnered with vendor Attack Marketing for an experiential marketing solution.

Attack Marketing fabricated and custom-wrapped a delivery truck to create an immersive product demonstration featuring an operational coffee station. The vendor managed the entire tour, including fulfillment, staffing, logistics, and event scheduling. This solution successfully engaged 6,300 people at events, serving 2,415 cups of coffee and attending 16 events within a six-month period.

SunPower