Case Study: SmartyPants Vitamins achieves 22% higher per-store sales with Attack Marketing

SmartyPants Vitamins boosts per-store sales 22% with Attack Marketing

The customer, SmartyPants Vitamins, was seeking a demo and experiential agency capable of activating nationally to increase their sales. Their challenge included needing superior reporting capabilities for quick data access to enable continual optimization. They partnered with the vendor, Attack Marketing, for retail and in-store demo services.

Attack Marketing developed a custom reporting portal that provided real-time access to data by region, store, and day of the week. This solution allowed them to optimize activations, which led to a 22% increase in per store sales. The vendor executed over 2000 retail demos throughout the US in retailers including Whole Foods, King Soopers, and Krogers.

SmartyPants Vitamins