Case Study: SmartyPants achieves a 22% sales increase with Attack! Marketing

SmartyPants boosts same-store sales by 23% with Attack Marketing

The customer, SmartyPants, a health and wellness brand, faced the challenge of finding a national demo and experiential agency partner. They needed a vendor capable of activating across the country with superior reporting capabilities to quickly gain data for continual optimization and to increase sales consistently. They partnered with the vendor Attack Marketing for retail demo services.

Attack Marketing developed a custom reporting portal that provided real-time access to performance data. They planned and executed over 2000 retail demos across the US, which optimized activations and increased per-store sales by 22%. This multi-year partnership resulted in a greater than 23% increase in same-store sales for SmartyPants.

SmartyPants