Case Study: Merrell scales national rider safety activations with Attack Marketing

Merrell reached 4,000 engagements across 28 markets with Attack Marketing

The customer, Merrell, an outdoor footwear manufacturer, faced the challenge of quickly scaling a national safety initiative called 'Respect the Ride' across 28 markets. They needed to deploy safety ambassadors to educate communities on rider safety, ensure local collaboration for a nuanced activation, and gain superior reporting capabilities for optimization. The vendor, Attack Marketing, was tasked with this experiential marketing and event activation effort.

Attack Marketing efficiently recruited, trained, and scheduled field staff across all markets, achieving a nearly perfect 99% show rate. They developed customized local schedules and collaborated closely with local teams. A key part of their solution was designing a custom reporting tool to monitor results on national, local, and daily levels. The vendor successfully managed the campaign's travel and logistics, resulting in 4000 engagements across 6 major markets.

Merrell