Case Study: Merrell drives product trials and on-site sales with Attack Marketing

Merrell makes 4,000 engagements across 6 markets with Attack Marketing

The outdoor footwear company Merrell faced the challenge of generating interest and trials for its new All-Out product line away from traditional retail locations. Their goal was to execute a nationwide tour to drive on-site sales and have potential customers experience the footwear. To meet this challenge, they partnered with vendor Attack Marketing for an experiential marketing solution.

Attack Marketing organized Merrell's presence at the Down & Dirty Obstacle Race Tour, managing all footprint logistics, vehicle leasing, and insurance coverage. The vendor's team engaged directly with attendees to assist with on-site sales and product trials. As a result of this campaign, Attack Marketing successfully drove 4000 engagements and visited 6 major markets, effectively coordinating the travel and packing of Merrell's products and booth across the nation.

Merrell