Case Study: Kevita achieves 18.5% higher per-store sales with Attack Marketing

Kevita boosts retail sales 18.5% with Attack Marketing

The customer, Kevita, was seeking a demo and experiential agency that could activate nationally to increase sales. Their challenges included needing superior reporting capabilities for data optimization and driving consistent sales growth in anticipation of an acquisition. They partnered with the vendor Attack Marketing for retail and in-store demo services.

Attack Marketing executed the solution by activating over 1000 in-store retail demos across more than 400 locations in retailers like Whole Foods. They developed a custom reporting portal for real-time data access and created sales incentive programs. The results included an 18.5% increase in per-store sales, with the high retail sales performance heavily contributing to Kevita's subsequent acquisition by Pepsi.

Kevita