Case Study: Josh Cellars boosts holiday retail sales with Attack! Marketing

Josh drives 22,500+ quality engagements with Attack Marketing

The customer, Josh, a major American winery, faced the challenge of supporting its seasonal sales period across major national retailers, generating brand awareness, and creating a gift-giving occasion for its wines. To address this, they partnered with the vendor Attack Marketing for an off-premise demo activation program.

Attack Marketing implemented a solution that activated several thousand in-store product demonstrations at retailers like Total Wine and More and BevMo. The program enabled consumers to get specially branded, imprinted labels for holiday purchases. This strategy raised sales across all regions, resulting in over 22,500 quality engagements and the sale of more than four bottles per hour for each activation.

Josh