Case Study: Fly By Jing boosts in-store trial and sales with Attack! Marketing

Fly By Jing drives 22.25% demo conversion with Attack Marketing

Fly By Jing sought to drive sustained retail velocity and brand awareness for its premium condiment line in a competitive market. Their challenge was to translate existing online fandom into in-store sales and recruit new shoppers through live product experiences at Southern California Whole Foods stores. They partnered with vendor Attack Marketing for an in-store sampling campaign.

Attack Marketing re-engineered the sampling approach to focus on high-touch engagement and product storytelling. They executed 100 in-store demos, sharing the founder's story and demonstrating versatile product uses. The results were significant, with Attack Marketing achieving a 22.25% average conversion rate, engaging over 5,000 consumers, and selling 1,151 units, which created more than 20,000 total impressions.

Fly By Jing