Case Study: Bobo's increases in-store sales with Attack Marketing's retail demo and reporting solution

Bobo's increases per-store sales 18.5% with Attack Marketing

The customer, Bobo's, a natural foods company producing oat bars, faced the challenge of finding a national experiential agency capable of activating in-store demos. They required superior reporting capabilities for quick data access to enable continual optimization and a solution to increase sales consistently across the United States.

Attack Marketing developed a custom reporting portal that provided Bobo's with real-time access to data broken down by region, store, and day of the week. By optimizing these retail activations, Attack Marketing helped increase Bobo's per-store sales by 18.5%, activating over 1,000 demos throughout the country.

Bobo's