Case Study: Beefeater achieves a 19.5% sales increase with Attack Marketing's national in-store demo program

Beefeater drives 19.5% sales growth with Attack Marketing

The customer, Beefeater, faced the challenge of generating awareness for its gin and its recent awards, as well as driving in-store sales for Beefeater and Beefeater 24. The vendor, Attack Marketing, was engaged to execute a national alcohol off-premise demonstration program to meet these goals.

Attack Marketing organized over 2,000 in-store sampling events across 16 national markets. The solution included partnering with Fever-Tree Tonic to offer combined samples and engaging consumers with the brand's history. This program resulted in a 19.5% increase in sales, equating to more than four bottles sold per hour per activation and a total of 26,686 bottles sold during the campaign.

Beefeater