Case Study: Avis Europe achieves faster pricing changes and expanded online services with Attachmate (Verastream)

Avis Europe increases customer focus and market responsiveness with Micro Focus® Verastream®

Avis Europe, a leading car-hire firm with over €1 billion in annual revenue, faced intense online price competition and rising broker activity. The company needed to expand its web services, let customers manage profiles online, and accelerate regional and global price changes by gaining easy, real-time access to customer and financial data held on a legacy mainframe with unfriendly green screens.

Avis selected Micro Focus Verastream and was live in under a month, first unlocking general ledger data and then enabling two key projects: rapid, centralized price uploads to all 3,700 rental stations and real-time Preferred-profile updates on the UK website. The result was a broader range of online services, the ability to change prices in less than a quarter of the previous time, faster application development, and greater ROI from existing mainframe assets.

Avis

Paul Brough

Business Systems Analyst, Avis Europe