Case Study: Merrydown achieves direct-to-consumer growth with Attach Digital

Merrydown launches its first direct-to-consumer cider site with Attach Digital in a fast single-page Shopify build

Merrydown, a heritage craft cider brand, wanted to launch its first direct-to-consumer ecommerce website to sell cider online. Their challenge was to create a modernized site that balanced brand storytelling with a simple purchase journey, while also implementing responsible age verification. They partnered with Attach Digital to build this new digital sales channel.

Attach Digital built a fast, single-page ecommerce experience using Shopify Hydrogen and React. The solution included an age gate for compliance and a design refresh that modernized the site while staying authentic to the brand's heritage. The results for Merrydown included a seamless customer experience, a stronger online brand presence, and a scalable platform for direct sales growth.

Merrydown