Case Study: Lyon & Turnbull achieves stronger email marketing outcomes with Attacat and HubSpot

Lyon & Turnbull boosts bids and sale success with Attacat

Lyon & Turnbull, a long-established UK fine art and antiques auction house, faced a significant challenge in managing its vast but disconnected customer data. This information was spread across multiple unconnected systems, making it difficult to understand their clients' roles and interests. The company engaged vendor Attacat to implement and integrate HubSpot, aiming to unify this data and transform their marketing communications.

Attacat implemented HubSpot, carefully mapping the auction house's complex data structure using custom objects and integrating it with the internal Artisio system and the website. This solution enabled highly targeted email marketing campaigns, which resulted in far greater interest in sales, increased bids, and higher sale success rates. The team at Attacat provided exceptional support throughout the process, delivering a modern CRM that serves as a foundation for future growth and process improvements for Lyon & Turnbull.

Lyon & Turnbull