Case Study: First Mortgage achieves £20M equity sale and 97% more leads with Attacat

First Mortgage grows leads by 97% with Attacat

The customer, First Mortgage, a UK mortgage broker with an excellent Trustpilot rating, partnered with the vendor Attacat to increase lead volume from their PPC campaigns. Their challenge was to drive growth through search and social channels while maintaining their focus on customer delight.

Attacat implemented a solution involving paid search, paid social, and hyper-local content marketing. This approach increased leads by 97% while reducing the cost per lead by 46%. The results included 19% year-on-year growth and contributed to a £20M equity sale for First Mortgage, validating their customer-centric strategy.

First Mortgage