Case Study: Hendrick Automotive Group builds a trusted data foundation with Snowflake and Atrium

Hendrick Automotive Group cuts manual data curation by 75% with Atrium

Hendrick Automotive Group, one of the largest automotive retailers in the U.S., faced challenges with a fragmented data environment that limited trust, speed, and visibility. Their unreliable pipelines and inconsistent metrics prevented leadership from having a unified view of performance. To overcome this, Hendrick partnered with vendor Atrium to build a modern, governed data foundation on Snowflake.

Atrium implemented a centralized data platform on Snowflake, utilizing Fivetran, dbt, Dagster, and Sigma. This solution provided standardized models and automated pipelines, creating a single source of truth. The results included a 75% reduction in manual data curation, faster access to insights for real-time decision-making, and a scalable foundation for analytics and AI.

Hendrick Automotive Group