Case Study: SelfMade Achieves 33% Higher ROAS and 80% Faster Iteration Cycles with Atria AI

SelfMade boosts ROAS 33% and cuts iteration cycles 80% with Atria AI

SelfMade, a performance creative agency, faced the challenge of manually analyzing Meta ad data to justify creative decisions to clients. This process was time-consuming and made it difficult to provide granular insights, leaving them vulnerable to client pushback. They implemented Atria AI's creative reporting platform to solve this problem.

Using Atria AI, SelfMade's strategists now ground every creative brief in concrete performance data, breaking down what works by personas and ad angles. The solution transformed their client relationships, with clients even asking for direct access to the insights. The measurable results included a 33% improvement in ROAS, a 29% reduction in CAC, and an 80% faster iteration cycle.

SelfMade