Case Study: Orbitkey achieves 2x faster creative iterations and 21% higher ROAS with Atria AI

Orbitkey boosts ROAS by 21% and cuts CPA 25% with Atria AI

Orbitkey, a D2C brand specializing in organization accessories, faced the challenge of competing in a creative arms race against brands with massive studios. To maintain ad performance, they needed to drastically increase their creative output, but their media buyer was bogged down by inefficient research, an inability to share visual insights with designers, and performance data trapped in complex reports. This made scaling creative efforts without burning out the team or breaking the budget a significant challenge. They turned to the vendor Atria for a solution.

By implementing Atria's AI-powered ad workflow platform, Orbitkey gained systematic competitive research, visual reporting, and AI-generated ad cloning tools. This enabled them to communicate concepts visually, eliminating lengthy designer feedback loops and making performance data accessible to the entire team. The results were a 2x increase in iteration speed, a 21% higher ROAS, and a 25% lower CPA. Atria provided the creative infrastructure for Orbitkey to effectively compete with much larger studios.

Orbitkey