Case Study: Ipsy achieves faster creative velocity and higher ROAS with Atria AI

Ipsy boosts creative volume 2x with Atria

Ipsy, a major beauty subscription service, faced a challenge in keeping up with Meta's algorithm, which demanded a high volume and diversity of ad creative. Their existing tool, Motion, was costly and only provided reporting; it lacked competitive research and ideation features, slowing down their creative workflow. This pressure led them to seek a new solution from vendor Atria AI.

By implementing Atria's all-in-one creative intelligence platform, Ipsy combined reporting, research, and ideation into a single workflow. The solution provided data-backed insights and AI tools that accelerated their creative process. The results for Ipsy were significant: they achieved 2x the creative volume with the same team, a 25% increase in ROAS, and up to 20% lower customer acquisition costs, all while making their decision-making more objective.

Ipsy