Case Study: Blenders Eyewear boosts creative velocity and ROAS with Atria AI

Blenders Eyewear boosts ROAS 20-30% with Atria AI

Blenders Eyewear, a global sunglasses brand, faced the challenge of bridging the gap between its authentic brand creative and data-driven performance creative. Their process for understanding ad performance was slow and inefficient, relying on cumbersome reports and a lengthy back-and-forth workflow with an agency. They needed a way to build a performance-oriented culture and gain clear, actionable insights to guide their creative strategy, which led them to the Atria platform.

By implementing Atria, Blenders gained a centralized platform for competitor research and creative intelligence. This allowed their team to quickly see what was working for other brands, spark new ideas, and create a shared, data-grounded language for performance across the company. As a result of using Atria, Blenders achieved a 2-3x faster creative velocity, saved over 10 hours per week, and saw a 20-30% improvement in ROAS.

Blenders Eyewear