Case Study: Ooredoo achieves real-time customer engagement and increased revenue with Atos' Customer Value Management platform

Ooredoo Oman Driving customer engagement for business growth with real-time analytics

Ooredoo, one of Oman’s leading telecommunications operators serving over three million customers, needed to turn high volumes of real-time customer data into actionable insight to reduce churn, improve omnichannel engagement and replace a costly legacy data warehouse. To meet this challenge the company engaged Atos (with partner Flytxt) to deliver a new Customer Value Management platform built around big data, real‑time analytics and machine learning.

Atos implemented the data‑processing infrastructure and advanced analytics, feeding Flytxt’s intelligent marketing automation to trigger personalized campaigns (SMS, apps, kiosks) and contextual offers—examples include inactivity triggers to prevent churn, real‑time recharge or high‑usage upsell notifications, and billing‑integrated special bundles. The Atos solution accelerated Ooredoo’s digital transformation, delivered measurable real‑time visibility of customer needs, improved targeted upsell and retention, reduced marketing costs and opened new revenue opportunities.

Ooredoo

Jaffer Al-Khaboori

Director – Strategy & Transformation