Case Study: Microsoft achieves a digitalized, hybrid visitor experience at its Executive Briefing Center with Atos

A behind the scenes view of Microsoft’s Executive Briefing Center and Industry Experience Center

Microsoft relies on its Executive Briefing Center (EBC) and Industry Experience Center (IEC) in Redmond to demonstrate solutions, host over 20,000 visitors a year and run more than 1,400 multi‑day briefings and executive events. To keep these high‑profile experiences seamless and flexible—especially as COVID‑19 forced a rapid shift from in‑person to remote engagement—Microsoft engaged Atos to enhance the visitor experience by managing the EBC/IEC technology operations and infrastructure.

Atos implemented end‑to‑end IT operations and infrastructure management—covering budget and vendor coordination, lifecycle recommendations, audio/video installation and support, digital signage and CMS management, and briefing support—while creating on‑site, hybrid and remote plans. As a result, Atos helped Microsoft continue to support its 20,000+ annual visitors and 1,400+ briefings through the pandemic, enabled a rapid pivot to hybrid engagement, delivered cost savings via technology reuse, sped up customized services for executive events, and strengthened security and overall visitor experience.

Microsoft