Case Study: Kinectrics achieves streamlined sales and data-driven forecasting with Atos and Salesforce

Kinectrics powers up with Salesforce For streamlined sales and data-driven decisions

Kinectrics, a Toronto-based provider of integrated life cycle management services for the electric power industry, needed a better CRM and sales platform after limited staff adoption of Microsoft Dynamics. Atos was brought in to help modernize their sales and marketing processes with Salesforce.

Atos implemented Salesforce Sales Cloud in phases, adding Pardot for marketing automation and Einstein Analytics for forecasting and reporting. The result was improved lead generation, stronger opportunity management, better forecasting, and less reliance on manual processes, with Kinectrics reporting significantly higher user adoption and an overall excellent implementation experience.

Kinectrics

Jarrod Shugg

Director, Strategic Marketing