Case Study: Promotive achieves faster candidate screening and 2-3x recruiter productivity with Atonom

Promotive cuts screening call time 74% with Atonom

Promotive, a recruiting and technology platform for the automotive aftermarket industry, faced challenges scaling its high-touch recruiting model. Its recruiters were burdened with repetitive screening calls that took 27 minutes each, leading to inefficiency and off-hour burnout. To address this, Promotive partnered with vendor Atonom to implement an AI Recruiting Cloud Employee named Paige.

Atonom's solution used Paige to automate high-volume screening workflows, including candidate engagement and pre-screen interviews. This allowed human recruiters to shift their focus to high-value conversations. The results included a 74% reduction in screening call time, a more than 50% reduction in recruiting overhead, and 11 successful placements in the first month, validating the AI-driven approach.

Promotive