Case Study: Nice North America boosts event follow-up pipeline with Clara from Atonom

Nice North America drives $4.2M in pipeline with Atonom

Nice North America, a leading provider of smart home and security solutions, faced a significant challenge with following up on the nearly 1,000 leads generated from major industry events like CEDIA Expo. Their traditional process was broken, as sales teams ignored the leads and generic marketing campaigns failed to engage prospects, causing potential pipeline to be lost. To solve this, they worked with vendor Atonom to implement its Event Follow-up Cloud Employee, named Clara.

Atonom's solution deployed Clara as a digital worker to personally and persistently engage every lead across multiple channels immediately after the event. The results were transformative, generating a 4x return on investment and influencing $4.2 million in pipeline. Clara achieved a 9.2% response rate and converted 69% of interested prospects into booked meetings, effectively turning a neglected process into a measurable pipeline generation engine.

Nice North America