Case Study: Terrace Bay Hotel achieves higher room rates and more bookings with Atomize

Terrace Bay Hotel runs full-autopilot pricing with Atomize, with 70% of clients using autopilot

The Terrace Bay Hotel, a waterfront property on Lake Michigan, was manually handling its revenue management. This process was time-consuming for co-owners Rick Elrod and Jarred Drown and often meant they failed to capitalize on new booking trends, leaving potential revenue on the table. To address this challenge, they implemented the Atomize revenue management system.

Atomize automated the hotel's pricing in real-time using its autopilot feature. The solution optimizes revenue per available room (RevPAR) by analyzing historical performance data and continuously monitoring competitor rates. By trusting the Atomize algorithm, the hotel became more daring with its pricing, consistently achieving bookings at the best possible rate. This has resulted in considerably higher prices than they would have set manually, saving them time and maximizing revenue.

Terrace Bay Hotel