Case Study: Gothia Towers achieves higher room revenue and automated price optimization with Atomize

Gothia Towers - Customer Case Study

Gothia Towers, one of Europe’s largest and most luxurious hotels with 1,200 rooms, extensive conference space and multiple restaurants, engaged Atomize to solve a pricing challenge: optimize room rates across a complex mix of transient and event-driven demand. The hotel sought a trusted, data-driven solution to improve revenue management while reducing manual administration.

Atomize implemented an automated, data-driven price-optimization service that delivers real-time price recommendations Gothia Towers trusts, cutting time spent on manual pricing and streamlining revenue operations. By using Atomize’s solution, Gothia Towers expects increased room revenues and lower administrative overhead through automated pricing and reliable recommendation outputs.

Gothia Towers

Johan Forsberg

Director of Revenue Management