Case Study: Best Western Borås achieves 16.9% RevPAR increase with Atomize

Best Western Borås Started using Atomize at the End of 2017 and Experienced a RevPAR Increase of 16.9% in Q1 2018

Best Western Borås, a four‑star, 52‑room hotel in Borås, Sweden, was relying on manual pricing and daily competitor checks and needed a more effective way to capture market share and optimize revenue. They became a beta client of Atomize and from December 2017 began applying Atomize’s automated price recommendations across all room types.

Atomize deployed its automatic revenue management system, using machine‑learning price recommendations that Best Western Borås applied 100% during Q1 2018; the hotel saw a 16.9% true increase in RevPAR (adjusted for seasonality, local market trends, and out‑of‑order rooms), with year‑on‑year RevPAR up 18.45% versus competitors’ 1.35%, boosting profitability and enabling reinvestment—validating Atomize’s impact and earning the hotel’s full trust.

Best Western Borås

Therese Ekberg

Manager