Case Study: Youth Sport Trust delivers mobile-first athlete education with AtomicMedia

Youth Sport Trust launches Performance Parent App ahead of major British Cycling event with AtomicMedia

Youth Sport Trust partnered with AtomicMedia to address the challenge of upgrading their outdated, web-based e-learning platform. The existing solution lacked mobile optimization and user engagement, which was critical for supporting the parents and guardians of elite young athletes who needed accessible resources to fit their fast-paced lifestyles.

AtomicMedia designed and developed the native Performance Parent App for iOS and Android, creating a mobile-first experience with enhanced content like videos and infographics. Key features included offline access and personalized notifications. The app launched successfully ahead of a major sporting event and saw strong initial uptake. Its impact was significant, leading to adoption by other national sports bodies and delivering long-term value by providing expert resources to families anytime, anywhere.

Youth Sport Trust