Case Study: Nottingham Girls' High School boosts student enquiries with AtomicMedia

Nottingham Girls' High School boosts paid social conversions by 583% with AtomicMedia

AtomicMedia helped Nottingham Girls' High School address a difficult student recruitment environment. The school faced declining awareness, brand confusion with a neighboring institution, and significant financial pressures from parents. Their existing digital marketing was generating traffic but failing to produce meaningful engagement or quality enquiries.

The solution involved AtomicMedia developing a more focused digital strategy with sharper positioning. They restructured paid media budgets to prioritize quality over volume, refining targeting across paid search and paid social to reach parents at key decision-making moments. As a result, AtomicMedia delivered a 291% increase in total conversions, a 488% rise in organic conversions, and a 583% surge in paid social conversions year on year, substantially growing enquiries and lead quality.

Nottingham Girls' High School