Case Study: Built For Good makes cinema accessible with AtomicMedia's AR smart glasses solution

Built for Good makes cinema accessible to 12 million people with AtomicMedia

Built for Good, an organization dedicated to accessibility, envisioned making any cinema screening accessible to audiences with hearing loss. Their challenge was to bridge a significant gap, as fewer than 2% of UK film showings provided captioning, limiting choices for millions. They partnered with software development vendor AtomicMedia to create an innovative solution to bring this vision to life.

AtomicMedia developed WatchWord, a system utilizing wearable AR glasses synced to a custom mobile application. The solution allows users to personalize captions for size, color, and position, enabling them to attend any mainstream cinema showing. The outcome was an overwhelmingly positive response from the deaf community. AtomicMedia's work helped create a seamless and immersive experience that grants viewers independence and transforms cinema into a truly inclusive activity.

Built for Good