Case Study: Whitechapel Gallery transforms website usability and engagement with Atomic Smash

Whitechapel Gallery reduces phone calls and upgrades membership with Atomic Smash

Whitechapel Gallery, a renowned UK cultural institution, faced significant challenges with its outdated, hard-coded website which was difficult to manage and failed to showcase its vast artistic content effectively. Partnering with digital agency Atomic Smash, the gallery sought to completely reimagine its digital presence with a new, usable WordPress site that would be easy for any team member to update and would better serve its visitors.

Atomic Smash implemented a responsive WordPress site featuring a streamlined sitemap, flexible content blocks for easy curation, and key integrations like a styled Shopify store. The solution transformed the gallery's back-end usability and front-end experience, resulting in reduced staff phone calls, an upgraded membership system for improved funding, and a better overall accessibility rating. The new website empowered the Whitechapel Gallery team with full control to easily update and manage their digital content.

Whitechapel Gallery