Case Study: Urban Creation achieves clearer user journeys and faster site performance with Atomic Smash

Urban Creation boosts site performance 58% with Atomic Smash

Urban Creation, a leading accommodation provider in Bristol, sought support from Atomic Smash for their Always Evolving® service to improve their existing WordPress websites. Their challenge was a cluttered digital estate with unclear messaging, inefficient user journeys, and sub-optimal hosting, which failed to communicate their premium offerings and distinct sub-brands effectively.

Atomic Smash redefined the client's digital strategy by migrating their sites to managed WordPress hosting, which dramatically improved performance. They rebuilt the main site and remodeled two sub-brand sites, creating clear user journeys, new site structures, and improved functionality. The results included a 58% improvement in server response time and near-perfect performance scores, leading to clearer brand communication and improved user engagement.

Urban Creation