Case Study: SS Great Britain achieves better engagement and ticket sales with Atomic Smash

SS Great Britain boosts ticket bookings by 30k with Atomic Smash

SS Great Britain, a world-famous Bristol-based visitor attraction, needed to replace its outdated and unsupported Drupal website to create a more accessible, engaging, and user-friendly digital platform. They partnered with the vendor Atomic Smash for a comprehensive redesign to improve user journeys, navigation, and the overall online experience for their diverse global audience, a project that was significantly delayed by the COVID-19 pandemic and changes in key personnel.

Atomic Smash delivered a dynamic new website with a user-centric design, improved information architecture, and new functionality like an interactive timeline. The solution provided clear user journeys that made it easier for visitors to find content and purchase tickets. The results were significant, including a 2,300% ROI over two years, a fourfold improvement in conversion rate, and an additional 30,000 ticket bookings attributable to the improved website.

SS Great Britain