Case Study: Positive News boosts subscriptions and readership with Atomic Smash’s bespoke WooCommerce solution

Positive News grows subscriptions 234% with Atomic Smash

Positive News, a media organization focused on uplifting journalism, needed to consolidate its slow WordPress site and separate subscription platform into a single, stable solution. They engaged Atomic Smash to build a bespoke WooCommerce shop that could handle magazine sales, subscriptions, and customer management while integrating with their fulfillment and marketing services.

Atomic Smash migrated Positive News's complex membership data into the new WooCommerce system and implemented powerful integrations with services like Mailchimp and Newsstand. This streamlined operations and enabled automated customer segmentation. The results were significant, with Atomic Smash delivering a 234% increase in subscription turnover within two years and a 290% increase in web visitors over four years.

Positive News