Case Study: Host improves website performance and audience journeys with Atomic Smash

host evolves award-winning student housing website across 18 cities with Atomic Smash

host, an award-winning student accommodation provider, needed to evolve its website to better engage multiple audiences, including students and investors. The existing site required improvements in speed, performance, and user journeys. host enlisted the vendor, Atomic Smash, to address these challenges through their Always Evolving web development model.

Atomic Smash began by conducting a detailed investigation, leading to rapid improvements in site speed through code optimization and image management. They created distinct user journeys and a new dedicated section for investors. The collaboration also resulted in versatile cross-site banners for key announcements. Atomic Smash continues to provide ongoing maintenance, ensuring the site remains robust and secure while supporting host's growth plans.

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