Case Study: Elizabeth Shaw achieves a 20% increase in average order value with Atomic Smash

Elizabeth Shaw boosts AOV by 20% with Atomic Smash

Elizabeth Shaw, a luxury chocolate brand with over 140 years of history, partnered with Atomic Smash to enhance their existing WooCommerce website. Their challenges included improving site speed, merging their eCommerce shop with their main site, and optimizing the user journey to better serve their direct-to-consumer model, especially for mobile users who make up the majority of their traffic.

Atomic Smash implemented a series of performance improvements and optimizations, including a homepage redesign and a streamlined checkout process. This work resulted in a 49% improvement in site page load speed and a 20% increase in average order value, significantly boosting the customer experience and conversion rates for Elizabeth Shaw.

Elizabeth Shaw