Case Study: Kroger improves shopping and personalized health experiences with Atomic Robot

The Kroger Company builds two apps for millions of weekly users with Atomic Robot

The Kroger Company, America's largest grocer, faced the challenge of transforming its complex retail operations into effortless and rewarding digital shopping experiences for its millions of customers. They partnered with vendor Atomic Robot to develop mobile applications that would address specific needs across different business units, including budget-friendly shopping and personalized health insights.

Atomic Robot built two key solutions: a modern app for the Ruler Foods brand that provided store locating, weekly ads, and shopping lists, and OptUp, a personalized nutrition tool that analyzes food labels and purchase history. As a result, budget-conscious families could instantly discover savings and plan efficient trips, while OptUp's health insights were successfully integrated into Kroger's main app and are now used by millions of customers every week to make healthier choices.

The Kroger Company