Case Study: Procter & Gamble turns R&D breakthroughs into consumer favorites with Atomic Robot

Procter & Gamble turns IoT and AI innovations into daily consumer favorites with Atomic Robot

Procter & Gamble (P&G) faced the challenge of translating sophisticated R&D breakthroughs in IoT and AI into consumer products that people would genuinely love and use every day. They needed a partner who could bridge the gap between impressive lab technology and mass-market consumer behavior for products like smart toothbrushes and AI skincare applications. To achieve this, P&G partnered with Atomic Robot.

Atomic Robot implemented solutions that transformed hardware innovation into intuitive and delightful digital experiences. For the Oral-B Smart Toothbrush, they developed an AI-powered app with 3D teeth tracking and personalized coaching. For Setlist Beauty, they created a personalization platform using computer vision for skin analysis and direct access to estheticians. As a result, millions of users now receive professional-grade guidance, making better oral care and skincare effortless. This ongoing partnership has successfully turned P&G's laboratory innovations into beloved daily products.

Procter & Gamble (p&g)