Case Study: Singlethread improves dealership communication and customer satisfaction with Atomic Object

SingleThread - Customer Case Study

SingleThread, a dealership communication platform, needed a better way for car dealership service departments to manage customer updates, approvals, and replies without juggling scattered conversations. Atomic Object partnered with SingleThread to build a mobile-friendly web app that connected service advisors with customers through text messaging and integrated with dealer management systems.

Atomic Object delivered the solution using Ruby on Rails, AngularJS, Twilio, WebSockets, and related tools, enabling customers to view real-time vehicle status, approve work, and pay online from a web link in text messages. The result was a faster, more efficient service process that reduced time spent managing each customer, improved satisfaction and retention, and helped dealerships save hours per day while supporting older computers and outdated browsers.

SingleThread

Will Mapes

Founder