Case Study: LEGO creates a global holiday tradition with Atomic Kid Studios

LEGO launches 150+ creative expressions with Atomic Kid Studios

LEGO sought to create a new social-first cultural moment immediately following the holidays to connect family togetherness with its products. Atomic Kid Studios provided illustration, storyboard, and animation services to help launch this new initiative.

Atomic Kid Studios developed over 150 creative expressions to drive global participation for the new tradition, dubbed LEGO Build Day. The campaign, which expanded from a US experiment to a major global activation, successfully engaged families worldwide, resulting in a flourishing of imagination, creativity, and countless memories made.

LEGO