Case Study: SmartyPig inspires better savings habits with Atomic

SmartyPig pivots with Atomic after a $10.6 million acquisition

SmartyPig, launched during the 2008 financial crisis, faced the challenge of a negative national savings rate and a "Buy Now, Pay Later" culture that incentivized spending over saving. The founders sought to create a tool that would help consumers save for specific goals without relying on credit. They used Atomic's services to power their solution.

The solution was an online piggy bank built by Atomic that leveraged social accountability and a user-friendly interface to make saving a habitual and rewarding experience. This approach was so successful that the core technology was developed into an API and adopted by other financial institutions. As a key result, SmartyPig's parent company was acquired by Q2 Holdings for $10.6 million, demonstrating the significant value of the solution Atomic helped create.

SmartyPig