Case Study: Dave (fintech banking app) achieves friction‑free direct‑deposit conversions and expanded cash‑advance reach with Atomic

Dave Leverages Atomic to Advance the Cause of Financial Fairness and Help Drive Growth

Dave, the personal-finance and cash-advance app, needed a better way to drive direct-deposit conversions and grow primary banking relationships after underwhelming results from its previous payroll API vendor. In 2021 Dave engaged Atomic, deploying Atomic’s Deposit solution for fast, paperless direct-deposit switching and Atomic’s Verify for employment and income verification to strengthen conversion and underwriting for its cash-advance product.

Atomic provided industry-leading payroll connectivity—covering roughly 125 million workers through 450 payroll integrations—enabling a fast, friction-free direct-deposit experience and accurate income verification. By leveraging Atomic, Dave improved conversion performance and expanded access to potential customers, supporting its growth to roughly 10 million registered users, more than 50 million advances issued, and about $1 billion in customer savings on overdraft fees.

Dave

Jason Wilk

Co-founder and CEO