Case Study: Disney brings Star Wars: The Acolyte to life on Snapchat with Atomic Digital Design

Disney launches Star Wars The Acolyte AR lens with Atomic Digital Design in June 2025

The customer Disney sought to engage fans of its Star Wars: The Acolyte series with an innovative marketing approach. To achieve this, they partnered with vendor Atomic Digital Design to create an interactive augmented reality experience on Snapchat, moving beyond traditional advertising.

Atomic Digital Design developed an immersive AR lens that transformed a user's surroundings with authentic Star Wars visuals and audio. The solution featured advanced motion-tracking for users to trigger cosmic effects with hand movements and was built for social sharing to maximize viral engagement with the franchise's fanbase.

Disney