Case Study: Coca-Cola boosts UEFA Euro 2020 fan engagement with Atomic Digital Design’s immersive AR experience

Coca-Cola brings UEFA Euro 2020 collector cans to life with Atomic Digital Design in January 2020

The customer Coca Cola partnered with the vendor Atomic Digital Design to create a promotional campaign for UEFA Euro 2020. Their challenge was to move beyond standard promotional packaging and celebrate the event by creating an engaging and immersive experience for fans around their series of collector cans.

Atomic Digital Design developed an augmented reality solution that turned each can into an interactive portal. This included Snapchat lenses activated by a Snapcode to bring players to life on screen, as well as face-tracking technology that allowed fans to virtually try on the team jersey. The social campaign achieved massive engagement, creating a direct and viral connection between fans, the brand, and their favorite players.

Coca Cola