Case Study: The Hillman Group boosts pet tag engraving sales with ATOM's Fi.d.o kiosk design

The Hillman Group boosts Pet Tag sales 500% with ATOM

The Hillman Group, an industry-leading pet tag manufacturer, faced a challenge with its declining engraving business. They partnered with the vendor ATOM to create a next-generation kiosk that would deliver an immersive consumer experience and stand out in a crowded retail environment.

ATOM developed an all-encompassing solution that included the ultramodern kiosk character "Fi.d.o," a dynamic user interface, and new packaging and point-of-purchase displays. This new system collectively increased sales by 500 percent for The Hillman Group, leading to a nationwide roll-out and adoption by the Petco retail chain.

The Hillman Group