Case Study: Clauss expands into professional garden tools with ATOM

Clauss launches a first-of-its-kind garden tool line with ATOM after nationwide research

The customer, Clauss, a manufacturer known for its cutting tools, faced the challenge of expanding into the competitive lawn and garden market. Their goal was to develop a comprehensive new product line that would establish instant credibility and value with consumers. To achieve this, they partnered with the vendor ATOM.

ATOM conducted extensive nationwide market research and used those insights to create a market-altering line of garden tools. The solution integrated technological advancements, resulting in products with superior ergonomic grips, advanced cutting blades, and a tool-less blade change system. This successful design provided Clauss with a powerful brand signature, allowing them to enter the market with products destined to transform the category.

Clauss