Case Study: Jameson Irish Whiskey achieves higher brand awareness and purchase intent with Atmosphere's CHIVE TV advertising

Jameson Irish Whiskey - Customer Case Study

Atmosphere partnered with Jameson Irish Whiskey to leverage its CHIVE TV digital out-of-home network for targeted in-bar advertising. The goal was to increase brand recognition and purchasing intent for Jameson among a key demographic in a relevant social setting.

The solution involved running a custom advertisement for Jameson on CHIVE TV displays across 118 bars and restaurants. A study conducted by SSRS measured the campaign's effectiveness and found that Atmosphere's platform drove significant results. Exposure to the ad led to an 18% increase in brand awareness, a 16% lift in ad recall, and a 13% increase in purchase intent among the target audience.

Jameson Irish Whiskey