Case Study: GoPuff boosts brand awareness and app downloads with Atmosphere

Gopuff - Customer Case Study

GoPuff partnered with Atmosphere to increase awareness and drive app adoption in new regional markets. The challenge was to effectively introduce the GoPuff brand and services to potential customers in core delivery areas, with a specific goal of boosting app downloads and first-time orders using promo codes.

The solution involved running a targeted campaign on Atmosphere screens in Houston, Miami, and Dallas. The results, measured by Mfour, significantly exceeded industry benchmarks. Atmosphere's program achieved a 49% lift in ad recall, a 67% lift in brand opinion, and a 57% lift in consideration. Furthermore, 80% of respondents reported a positive brand opinion after ad exposure, and 62% recalled the key messaging, demonstrating the campaign's successful impact.

GoPuff