Case Study: Rent the Runway achieves faster releases and team-wide transparency with Atlassian (Jira & Confluence)

Rent the Runway relies on Atlassian for its high-end fashion experience

Rent the Runway is a New York–based retail startup that lets women rent designer dresses and accessories. As the company expanded from a simple online catalog to running its own warehouse, fulfillment operations and a photo‑driven shopping service (Our Runway), it needed to scale engineering and cross‑department collaboration while keeping product development tightly coordinated.

To address that, teams across software, analytics and marketing use Jira and Confluence for requirements, project tracking and documentation. The tools improved transparency, streamlined collaboration and enabled predictable delivery—helping the company meet release schedules (moving from two‑week releases toward weekly goals) with fixed sprints and clearer execution.

Rent the Runway

Jeannice Angela

Product Manager