Case Study: Qantas achieves streamlined cross-team collaboration and a single source of truth with Atlassian

Qantas uses Atlassian across Marketing and IT

Qantas, Australia’s national carrier based in Mascot, adopted Jira and Confluence in 2011 to move away from email, spreadsheets and other legacy communication tools and to share knowledge across engineering, IT and business teams. Five years later the airline added Bitbucket to standardize tooling and establish a single source of truth across teams.

Using the integrated Atlassian suite, IT tracks projects in Jira and stores policy, governance and regulatory knowledge in Confluence, while marketing opens campaigns in Jira and uses Confluence to plan qantas.com pages, product guides, style guides and FAQs. The result is streamlined, real-time collaboration—simultaneous editing, change tracking and live commenting—reduced reliance on legacy tools, and a consistent development and content workflow across the business.

Qantas